Hello 👋, I’m Cheryl and welcome to my corner of the internet.
I have over ten years of marketing experience most of which were spent decoding organic marketing for tech startups and product companies in different stages of growth.
I believe that 80% of a marketer’s job is about cultivating curiosity and the rest is empathy and kindness. Also holds true for life in general.
The work tab on top is the one to click for all things marketing. But if you’re here for non-work musings, I invite you to take a stroll through my mind and my writing. Thank you for stopping by and I hope you enjoy your time here. 🌻
In a world filled with content, give your audience a reason to connect.
Over the past decade, I’ve used this product + content + UX approach to help multiple SaaS and Enterprise technology companies deliver an end-to-end content experience that goes beyond scoring an initial impression.
Content Strategy
Content Audits and Analysis
Demand Generation
Editorial Planning
Content Creation and Publishing
Content Marketing Roadmap
Brand Voice and Tone
UX Writing and Product Marketing
Positioning and Messaging Strategy
Launch and Go-to-Market Strategy
Market and Competitive Intelligence
Sales Enablement
Intuitive Microcopy
In-product Messaging
User Lifecycle Marketing
Nurture Emails and Drip Sequences
Product-led Onboarding
Retention and Growth Planning
Advocacy and Community Building
