Hello, I’m Cheryl. I am a writer who also markets products that are worth talking about.
Product marketing services for growth startups
Over the last 15 years, I’ve worked as a full-time and fractional PMM for technology and product companies across Singapore, India, Germany, and the US. I’ve enjoyed taking fledging products with a few early users and helped them reach millions of people, set up marketing operations and built content teams from scratch, and developed content and product marketing strategies for founders and product leaders that had an idea but were looking for a voice to take their story to the world.
Product Marketing and Competitive Intelligence
Why should you or your product matter to anyone? No bullshit, just why they should choose you over all other available alternatives. Product Marketing is about nailing this for your audience.
Growth Marketing and Demand Generation
Now that your audience has chosen you, how do you make them stick? Growing an audience is about consistently delivering value to your existing users while attracting others like them.
Community Building and Customer Lifecycle Marketing
Listen to your audience, talk to them, and motivate them to talk to each other. Because your users become your supporters, your supporters become your advocates, and your advocates become your tribe.
I decided that I wanted to be a writer when I was 9 years old. The children’s edition of a local newspaper published my writing after I won a poetry contest at school. A lot of great things have happened since then, but nothing compares to the feeling of being heard as a small, living person in a busy, noisy world. That kind of clarity is hard to come by and I’ve never let it go.
A lot of my time in life and at work goes into understanding the world around me — the products we use, the people they’re made for, and the ways we can make things work for people instead of it being the other way around. This approach doesn’t work for everyone, especially those that are looking for a quick fix, but the ones that get it — we built some pretty neat stuff together.
Looking for a clear story, bankable positioning, and a solid plan to reach your people?
Let’s make that happen.
hello@cheryljoywrites.com
+49 1721311146
Berlin, Germany