Product Marketing Goals: What to Expect in Quarter One
Whether you’re setting up a product marketing function at your company, refining and streamlining existing processes, or wondering if you even need product marketing to begin with – here’s a realistic breakdown of the first 30, 60, and 90 days of your product marketing journey and how to get the most out of the experience.
Product-led Storytelling for Early-Stage Startups: Where to Begin in the Beginning
How many times have you come across ‘the world’s best __’, or ‘the most-loved __’ plastered on the front page of a website? It’s tempting to claim that you’re the best at something right at the beginning, but stating it yourself isn’t the best way to convince a new audience. So, how can early-stage startups get noticed?
I am Female, Watch me Roar
I stand here because of all the women that came before me, and I speak for the ones that will come after me. This post is for all the inspiring women I’ve met in my lifetime, my mother being right on top of that list.
-1 for Small Talk
Can’t do small talk, but confused sarcasm? Ah, I speak that fluently! Thankfully, I’ve met many others like me in Berlin and that’s one of the many things I’m loving about this move.
Stuck on IST
A lot of my writing happens when I least expect it, and serendipitous writing is my favorite kind. Journeys to places, and from them are a great time to ponder and this is something that came out of one such journey.
Six Months of ‘Life’
Six months of your life sound like such a big chunk while you’re in it. But sometimes you need to pause to take a long, hard look at life as it is rushing past you day by day, till months become years, and that becomes ‘your life’.
To the Lost Art of Love
Nostalgia mixed with spices is my favorite perfume.
“What would you like to be when you grow up?”
Free time
Why Fixing Your Customer Journey Is Better Than Lead Scoring
The average customer journey now involves anywhere between 20 and 500+ touchpoints. Customer journeys no longer follow a linear path of marketing qualified lead —> sales prospect —> customer. The actual purchase journey is strewn across a range of points that go all over the map before they converge on a decision.
10 Organic Marketing Tips for Product-led Growth
Organic growth is a combination of having great PMF and being at the right place at the right time. Pursuing product-led growth, where retention goals are just as important as acquisition goals, will differentiate the products that stick around from the ones that don’t.